Client Action Plan
Know what to change, who should handle it and what comes first.The Client Action Plan turns confirmed audit findings into prioritised website actions. It defines what needs to change, where the work applies, who should handle it and how completion will be checked.
Last Updated: 9 August 2026
What is a Client Action Plan?
A Client Action Plan converts confirmed audit findings into an organised scope of work. It identifies the required actions, their priority, the affected webpages and how completion will be checked.
What does a Client Action Plan include?
Each action records what needs to change, why it matters, who should handle it, any dependencies and the required completion check.
Why Is a Client Action Plan Needed?
It is used after an audit when the findings need to be approved, quoted, assigned and scheduled before work begins.
Does the Client Action Plan Include Implementation?
No. The plan defines the work. Webpage repair, creation and technical implementation are scoped and approved separately.
KEY INSIGHTS – Client Action Plan
Audit Findings Need an Action Plan
Audit findings identify what is wrong, but the work still needs to be prioritised, defined and approved before implementation begins.
Work Must Follow the Right Order
Dependencies must be resolved before related actions proceed. Poor sequencing can cause delays, duplicated effort and unnecessary cost.
Defined Actions Improve Delivery
Clear scope, responsibility and completion checks help providers quote accurately, complete the required work and confirm that each finding has been addressed.
Controlled Dependencies
Record the decisions, content, approvals, access or earlier work required before dependent actions can proceed correctly.
Completion Checks
Define how each action will be reviewed so the business can confirm that the original finding has been properly addressed.
Why Do Audit Findings Fail to Become Action?
Audit findings can stall when there is no clear basis for deciding, assigning and sequencing the work.
Unclear Priorities
Without an agreed order, teams may delay important work or spend resources on actions with less immediate value.
Undefined Ownership
Actions remain unresolved when responsibility has not been assigned to the business, content team, developer or another provider.
Missed Dependencies
Work can be delayed or repeated when an action begins before the decisions, content or technical changes it depends on.
What Does a Client Action Plan Include?
The plan converts each confirmed audit finding into work that can be reviewed, quoted, assigned and checked.
Review the Client Action Plan Examples
See how confirmed audit findings are converted into defined actions, priorities, responsibilities, dependencies and completion checks.
Select the image to enlarge it. Open the PDF to review the complete example.
CLIENT ACTION PLAN EXAMPLE
Review how each finding is connected to the affected website area, required work and evidence of completion.
Business Owner Implementation Report
It identifies the decisions, approvals, information and internal tasks the business must complete before dependent work can proceed.
Client Action Plan Report User Guide
It covers action priorities, required inputs, dependencies, completion checks and the evidence needed to close each action.
Who Should Use the Client Action Plan — and When?
Business owners, internal teams and delivery providers use the plan before website actions are approved, quoted or implemented.
Before Scope is Agreed
Use the plan to confirm which actions are included, deferred or excluded before the website work is first approved.
Before Provider Quotes
Give providers defined actions, affected pages and completion checks so they can quote against the same work scope.
Before Repairs Proceed
Assign each approved action, resolve its dependencies and confirm the required checks before implementation begins.
How is the Client Action Plan Used?
Use the plan to confirm the work, approve its scope and assign each action before implementation begins.
Confirm the Action Scope
Review the proposed actions, priorities and dependencies before confirming which work will proceed.
Approve the Planned Work
Approve the actions to be completed now and record which work will be deferred or excluded for now.
Assign the Approved Work
Allocate each approved action to the business owner, writer, designer, developer or relevant specialists.
What Does a Client Action Plan Cost?
Client Action Plan pricing is based on the number of website pages included in the audit scope. Paid packages combine matching CFAR and CAP scopes from 10 to 100 pages. Larger scopes are quoted separately.
Limited CAP Package
A limited 10-page CFAR and CAP may be available, subject to Logue Media approval.
Select CAP Package
Choose matching CFAR and CAP scopes of 10 to 100 pages. Larger scopes are quoted.
Bindle CAP Reports
The package includes the CFAR, CAP, BOSR, BOIR and all included advisory support.
Client Action Plan FAQs.
1. Is a Client Action Plan the same as a website audit?
No. A website audit identifies and explains the findings. The Client Action Plan converts accepted findings into prioritised actions, responsibilities, dependencies and completion checks.
2. Do I need a website audit first?
Yes. The standard pathway requires a Client Facing Audit Report or another accepted evidence source covering the relevant webpages.
The evidence must contain verified findings before those findings can be converted into a controlled Client Action Plan.
3. What is included in the Free Plan?
The Free Plan provides a limited view of how selected audit findings are converted into practical actions.
Some detailed actions are shown, while remaining content is summarised or restricted under the approved Free Plan disclosure rules.
4. What does the Paid Plan provide?
The Paid Plan provides the complete Client Action Plan for the approved page scope.
It includes prioritised actions, affected pages, responsibility guidance, dependencies and completion checks based on the accepted audit findings.
5. Does the Client Action Plan include the repair work?
No. The Client Action Plan defines and organises the required work, but it does not complete the repairs.
Repair, webpage creation, development and implementation are completed internally, assigned to an existing provider or scoped separately.
6. Can I give the Client Action Plan to my website team?
Yes. The plan can be used by your internal team, writer, designer, developer, SEO provider or another delivery specialist.
It provides a controlled reference for quoting, assigning, completing and checking the approved work.
Why Choose Logue Media?
A Client Action Plan must do more than repeat audit findings. It should translate verified issues into work that can be understood, prioritised, quoted, assigned and checked.
Evidence First
Actions remain connected to verified findings, affected pages and supporting evidence, giving proposed work a clear practical basis.
Practical Direction
The plan explains required changes, likely responsibility and how completed work should be reviewed, checked and properly confirmed.
Clear Boundaries
Audit, planning, repair, creation and implementation remain separate, so clients clearly know what each stage includes and excludes.
Implementation Options
Approved actions can be completed internally, assigned to existing providers, or separately scoped with Logue Media where necessary.
Calculate Your Client Action Plan Price
Select the report scope and support level that match your website requirements. The calculator will provide an estimated price before you submit your Client Action Plan request.
Final prerequisites, page scope, inclusions and pricing will be confirmed before invoicing. Webpage repair, webpage creation and implementation are separately scoped unless expressly included.
Before You Calculate
A Client Action Plan must be based on verified findings from a compatible Client Facing Audit Report covering the same webpages.
Already Have a Compatible CFAR?
Add the Client Action Plan for the same approved page scope from $1,000 + GST.
Need Both Reports?
Select the Client Facing Audit Report and Client Action Plan bundle from $2,450 + GST.
Need the Audit Only?
The Client Facing Audit Report starts from $1,450 + GST.
What Is Quoted Separately?
Webpage repair, new webpage creation, development and implementation are not included unless expressly stated in the selected package.
Starting prices apply to the approved 10-page minimum scope. Final compatibility, page scope, inclusions and pricing are confirmed before invoicing.
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